commissioned photography and production

Description is one of the first and largest online shops in the Netherlands and Belgium. Every month millions of customers visit the website and purchase from the webshop. But why not use multiple, more visually inspiring channels to increase the sales market?

Even though there are 5.2 million monthly viewers, until now, there was little to no interaction with the customer on Pinterest. With the arrival of four (and counting) custom styled Pinterest boards a whole new world is opened up to the customer.

The shoots cover four themes:
– A balmy summer evening
– Cozy baby checklist
– Fit for summer
– Fun girls weekend in

These shoots I produced and photographed together with Emma Peijnenburg and a talented team. has translated these shots into various Pinterest boards full of inspiring imagery and products. Click here to visit their updated Pinterest profile.

Photography: Emma Peijnenburg + Kelly Nederlof
Styling: Lidewij Smeur
MUH: Sjardé Kirioma
Art direction on set: Tessa Missler
Account manager: Thomas van Slooten via DEPT
Special thanks to our awesome models